LESSON 5.4: HOW TO BUILD AN EDITORIAL PLAN
This lesson presents the importance of an editorial plan.
At the end of the lesson you will be able to design the editorial plan for your activity.
KEYWORDS: EDITORIAL PLANLESSON 5.3: WRITING FOR THE WEB AND SOCIAL MEDIA
The lesson presents the basic rules of netiquette and webwriting techniques.
At the end of the lesson you will be able to write content online according to the rules of webwriting.
KEYWORDS: NETIQUETTE, FORMAL LETTER, POSTLESSON 5.2: DEFINING AN ONLINE STRATEGY – SOCIAL NETWORKS
This lesson presents the main social networks used to plan a social media marketing strategy.
At the end of the lesson you will have learned the potentialities and the operative modalities for using Facebook, Pinterest, Instagram, YouTube for the social media marketing activities of your company.
KEYWORDS: BUSINESS PROMOTION, SOCIAL MEDIALESSON 5.1: DEFINE AN ONLINE STRATEGY – CREATE A COMPETITIVE WEBSITE
This lesson presents the basic design elements of a website optimization activities aimed at improving its ranking in search engine results.
At the end of the lesson you will be able to design the contents of a website and develop an effective SEO (Search Engine Optimization) strategy to improve the positioning and visibility of your website in search engines.
KEYWORDS: WEBSITE, TOP LEVEL DOMAINS, SEO STRATEGY