This lesson presents strategies to build the web reputation of your company and effectively manage online conversations.
At the end of the lesson you will be able to know the tools to be adopted for building the web reputation of your company and the strategies to effectively manage online conversations with particular attention to critical ones.KEYWORDS: WEB REPUTATION, TROLLS, WEB PLATFORMS, NEWSLETTER
This lesson presents the main features of storytelling and its use in web
At the end of the lesson you will be able to use storytelling as a social media marketing tool to promote your company.KEYWORDS: MARKETING STRATEGIES, STORYTELLING, SOCIAL
This module presents the operational modalities for the management of the newsletter.
At the end of the lesson you will be able to write the contents of a newsletter, to know the most important web platforms for the systematic sending of the newsletters, to use the operating procedures according to the current legislation for finding subscribers.KEYWORDS: NEWSLETTER, WEB PLATFORM, SUBSCRIPTION